Find out what's actually broken — before it gets expensive.
Sharp, opinionated evaluation from senior practitioners — not a framework deck. Whether you're a startup building toward PMF or a service business running on duct tape, we'll tell you exactly what's working, what isn't, and what to fix first.
Product Foundation Audit
The Product Foundation Audit is a two-week embedded evaluation of your startup's product foundation. We come in, look at the whole picture — ICP clarity, roadmap discipline, technical architecture, your operating system, and PMF readiness — and come out with a sharp written report and a debrief call that tells you exactly what's broken and what to fix first.
This is not a consulting engagement. It's not a deck full of frameworks. It's senior product and engineering judgment, applied to your specific situation, delivered in a format a founder can act on the same week they receive it.
We get inside it.
- →90-minute founder interview — ICP, roadmap, decision-making, vision, current pain
- →Technical review — codebase walkthrough, architecture assessment, technical debt inventory
- →Product review — onboarding flow, core feature set, UX coherence
- →No templates. No surveys. Real judgment from senior practitioners.
We tell you the truth.
- →Score each of the six pillars: Red / Yellow / Green with specific explanation
- →Written report — sharp, 5–7 pages, readable in 20 minutes
- →Priority stack — ranked list of 3–5 things to fix, in order, with effort and timeline
- →60-minute debrief call walking through findings and recommendations
Sharp, opinionated, no filler. Readable in 20 minutes.
One price. No surprises.
No hourly tracking.
At $5,000, you're getting senior product engineering judgment — not a junior analyst's framework deck. That's roughly one month of a junior engineer's salary. Except instead of one engineer ramping up, you get two senior practitioners evaluating your entire product foundation in two weeks.
The findings create urgency — naturally
When a founder sees three red pillars and a clear priority stack, the question becomes "who's going to fix this?" We're already in the room, with full context. That's not a cold pitch — it's a natural next conversation.
The embedded engagement, if it makes sense
If the audit reveals significant foundation work, we can talk about what an embedded engagement looks like. No pressure, no obligation. But if the diagnosis points there, the path is clear — and so is the ROI.
Operations Audit
Most service businesses run on duct tape — disconnected tools, manual handoffs, and processes that made sense at five employees but break at twenty. We audit your stack, workflows, and automations. You get the first 20% built, plus a blueprint to automate the other 80%.
Stack audit — what tools are you running, what's redundant, what's missing
Workflow mapping — how does work actually move through your business, from lead to delivery
Automation opportunities — what can be automated today vs. what needs groundwork first
Tool rationalization — where you're paying for overlap or underutilizing what you have
Handoff analysis — where information gets lost between people, tools, or stages
- →Working automations for the highest-impact opportunities
- →Implementation blueprint for the rest — sequenced, costed, tool-specific
- →Stack recommendations — what to keep, what to drop, what to add
- →Clear map from current state to target state
Ready to find out where you actually stand?
Pick the track that fits. We'll have an honest conversation about what we see, what's fixable, and whether we're the right team to help you fix it.